{"id":650,"date":"2016-01-27T21:36:51","date_gmt":"2016-01-27T21:36:51","guid":{"rendered":"https:\/\/danielvlopes238992071.wordpress.com\/2016\/01\/27\/how-we-define-our-company-mission-vision-and-values\/"},"modified":"2024-10-16T14:03:53","modified_gmt":"2024-10-16T21:03:53","slug":"how-we-define-our-company-mission-vision-and-values","status":"publish","type":"post","link":"https:\/\/canopy.is\/blog\/2016\/01\/27\/how-we-define-our-company-mission-vision-and-values\/","title":{"rendered":"How we define our company mission, vision, and values"},"content":{"rendered":"<h4>What I wrote back in 2013 to remind myself of what matters as we develop <a href=\"https:\/\/canopy.is\/m\/rebrand\">Know Your Team<\/a>&#8216;s own organizational culture.<\/h4>\n<figure><img decoding=\"async\" src=\"https:\/\/blog.knowyourteam.com\/wp-content\/uploads\/2018\/12\/5db3a-1f6bbvm27bdcfkoodasy-jw.png\" data-image-id=\"1*F6bBvm27BdcfkOodasY-Jw.png\" data-width=\"670\" data-height=\"503\" data-focus-x=\"52\" data-focus-y=\"41\" \/><\/figure>\n<p>Yesterday was one of those days when I doubted myself a little bit more than usual. It\u2019s happened before, and it\u2019ll happen many more times again, I\u2019m sure.<\/p>\n<p>When I started to feel that doubt creep up, I decided to dig up a document I wrote for myself a few months ago.<\/p>\n<p>Back in early December 2013, when I was gearing up to <a href=\"https:\/\/knowyourteam.com\/m\/story\" target=\"_blank\" rel=\"noopener noreferrer\" data-href=\"http:\/\/signalvnoise.com\/posts\/3700-big-know-your-company-grows-up-and-moves-out\">officially take over Know Your Team (previously called Know Your Company)<\/a>\u00a0I had done a lot of thinking. I thought about why I wanted to run <a href=\"https:\/\/canopy.is\/m\/rebrand\" target=\"_blank\" rel=\"noopener noreferrer\" data-href=\"http:\/\/knowyourcompany.com\">Know Your Team<\/a>. What kind of company did I want to ultimately build? What beliefs did I want to stay true to, regardless of what would happen in the future?<\/p>\n<p>So the week before I signed the papers for the deal, I sat down and wrote down the answers to those questions. I wanted to remind myself what not to forget as I set out to run Know Your Company.<\/p>\n<p>Here\u2019s what I wrote (side note: I\u2019m a visual person, so I wrote it out as slides)\u2026<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/blog.knowyourteam.com\/wp-content\/uploads\/2018\/12\/44e1b-1yvzpesxh6gd5yxdkkhybpq.png\" data-image-id=\"1*yVzpESXh6Gd5YxDKKHyBPQ.png\" data-width=\"670\" data-height=\"503\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/blog.knowyourteam.com\/wp-content\/uploads\/2018\/12\/d62c9-1ylsfmc1u0khwnyud7hoira.png\" data-image-id=\"1*YlsFmc1u0khWNyuD7HoirA.png\" data-width=\"670\" data-height=\"503\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/blog.knowyourteam.com\/wp-content\/uploads\/2018\/12\/8ee5f-1fwow1xrcymevdrbhumh0oa.png\" data-image-id=\"1*fWOw1xRCYmEvDRBhUmh0OA.png\" data-width=\"670\" data-height=\"503\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/blog.knowyourteam.com\/wp-content\/uploads\/2018\/12\/54fae-1ezxn_iroh6tmkwy0tpvaja.png\" data-image-id=\"1*ezxN_Iroh6TMkWy0tPVaJA.png\" data-width=\"670\" data-height=\"503\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/blog.knowyourteam.com\/wp-content\/uploads\/2018\/12\/82edf-1qcixsrqm55gd-nnlsiai2q.png\" data-image-id=\"1*QCiXSRQm55Gd-nNlsiai2Q.png\" data-width=\"670\" data-height=\"503\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/blog.knowyourteam.com\/wp-content\/uploads\/2018\/12\/6cd89-16a8gwhztujfqto-6frkrkw.png\" data-image-id=\"1*6a8gwHzTujFQtO-6FRKRkw.png\" data-width=\"670\" data-height=\"503\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/blog.knowyourteam.com\/wp-content\/uploads\/2018\/12\/514db-1tgbdqziypogtj6qbz0fevw.png\" data-image-id=\"1*TgBdqzIYPOgTJ6qBZ0fEVw.png\" data-width=\"670\" data-height=\"503\" \/><\/figure>\n<p>Nothing earth-shattering. But it felt good to write. And it felt really good to refer back to yesterday, to clear my head and set my sights straight on what matters.<\/p>\n<p>It\u2019s amazing how simply writing down what you believe in the most affirms why you\u2019re doing it in the first place. Even if no one sees it (I wasn\u2019t planning on sharing this document)\u200a\u2014\u200athe reminder is just for you.<\/p>\n<p>Sometimes a reminder is all we need.<\/p>\n<p><em>Fun update!\u00a0 We&#8217;ve since\u00a0<a href=\"https:\/\/canopy.is\/m\/rebrand\" target=\"_blank\" rel=\"noopener noreferrer\">rebranded from Know Your Team to Canopy<\/a>. You can read all about our rebrand\u00a0<a href=\"https:\/\/canopy.is\/m\/rebrand\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.\u00a0<\/em><\/p>\n\n<h3 class=\"crp-list-title\">You might also enjoy reading&#8230;<\/h3><ul class=\"crp-list\"><li class=\"crp-list-item crp-list-item-image-above crp-list-item-has-image\"><div class=\"crp-list-item-image\"><a href=\"https:\/\/canopy.is\/blog\/2017\/11\/28\/an-attempt-at-authentic-leadership-why-i-illustrate-all-our-blog-posts-as-a-ceo\/\"><img decoding=\"async\" data-pin-nopin=\"true\" style=\"max-width: 50px; height: auto;\" width=\"50\" height=\"50\" src=\"https:\/\/canopy.is\/blog\/wp-content\/uploads\/2018\/12\/91276-1wwsbqiysmbi2niw_wg4p2a-150x150.jpeg\" class=\"attachment-50x50 size-50x50 wp-post-image\" alt=\"\" \/><\/a><\/div><div class=\"crp-list-item-title\"><a href=\"https:\/\/canopy.is\/blog\/2017\/11\/28\/an-attempt-at-authentic-leadership-why-i-illustrate-all-our-blog-posts-as-a-ceo\/\">An attempt at authentic leadership: Why I illustrate all our blog posts, as a CEO<\/a><\/div><\/li><li class=\"crp-list-item crp-list-item-image-above crp-list-item-has-image\"><div class=\"crp-list-item-image\"><a href=\"https:\/\/knowyourteam.com\/blog\/2018\/12\/04\/big-news-know-your-company-is-now-know-your-team\/\"><img decoding=\"async\" data-pin-nopin=\"true\" style=\"max-width: 50px; height: auto;\" width=\"50\" height=\"50\" src=\"https:\/\/canopy.is\/blog\/wp-content\/uploads\/2018\/12\/1466e-1xps9mr83tlcddpy8lbbbag-150x150.jpeg\" class=\"attachment-50x50 size-50x50 wp-post-image\" alt=\"\" \/><\/a><\/div><div class=\"crp-list-item-title\"><a href=\"https:\/\/knowyourteam.com\/blog\/2018\/12\/04\/big-news-know-your-company-is-now-know-your-team\/\">Big news: Know Your Company is now Know Your Team \ud83c\udf89<\/a><\/div><\/li><li class=\"crp-list-item crp-list-item-image-above crp-list-item-has-image\"><div class=\"crp-list-item-image\"><a href=\"https:\/\/canopy.is\/blog\/2017\/12\/02\/company-culture-a-lesson-from-albizia-trees-what-happens-when-growth-is-tall-and-fast\/\"><img decoding=\"async\" data-pin-nopin=\"true\" style=\"max-width: 50px; height: auto;\" width=\"50\" height=\"50\" src=\"https:\/\/canopy.is\/blog\/wp-content\/uploads\/2018\/12\/b6773-1nh44cdwxoz3iozgjw0gqmw-150x150.jpeg\" class=\"attachment-50x50 size-50x50 wp-post-image\" alt=\"\" \/><\/a><\/div><div class=\"crp-list-item-title\"><a href=\"https:\/\/canopy.is\/blog\/2017\/12\/02\/company-culture-a-lesson-from-albizia-trees-what-happens-when-growth-is-tall-and-fast\/\">Company culture: a lesson from albizia trees\u200a\u2014\u200awhat happens when growth is \u201ctall and fast\u201d\u2026<\/a><\/div><\/li><li class=\"crp-list-item crp-list-item-image-above crp-list-item-has-image\"><div class=\"crp-list-item-image\"><a href=\"https:\/\/canopy.is\/blog\/2017\/07\/25\/what-is-company-vision-a-picture-of-a-better-place\/\"><img decoding=\"async\" data-pin-nopin=\"true\" style=\"max-width: 50px; height: auto;\" width=\"50\" height=\"50\" src=\"https:\/\/canopy.is\/blog\/wp-content\/uploads\/2018\/12\/a59ed-1zww86aucellxvtjsrwevbq-150x150.png\" class=\"attachment-50x50 size-50x50 wp-post-image\" alt=\"\" \/><\/a><\/div><div class=\"crp-list-item-title\"><a href=\"https:\/\/canopy.is\/blog\/2017\/07\/25\/what-is-company-vision-a-picture-of-a-better-place\/\">What is company vision? A picture of a better place<\/a><\/div><\/li><\/ul>\n\n\n<div class=\"newsletter-post-form-container\">\n  <h3>Never miss a post \u2013&nbsp;get our latest leadership insights, as they&#8217;re released&#8230;<\/h3>\n\n<iframe src=\"https:\/\/newsletter.canopy.is\/embed\" width=\"850\" height=\"150\" style=\"border:1px solid #EEE; background:white;\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n<\/div>\n<br\/>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What I wrote back in 2013 to remind myself of what matters as we develop Know Your Team&#8216;s own organizational culture. Yesterday was one of those days when I doubted myself a little bit more than usual. It\u2019s happened before, and it\u2019ll happen many more times again, I\u2019m sure. When I started to feel that&hellip; <\/p>\n<p><a class=\"moretag\" href=\"https:\/\/canopy.is\/blog\/2016\/01\/27\/how-we-define-our-company-mission-vision-and-values\/\">Read the full article<\/a><\/p>\n","protected":false},"author":2,"featured_media":652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","footnotes":""},"categories":[101],"tags":[4,16,28,43,46],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How we define our company mission, vision, and values - Canopy | Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/canopy.is\/blog\/2016\/01\/27\/how-we-define-our-company-mission-vision-and-values\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How we define our company mission, vision, and values\" \/>\n<meta property=\"og:description\" content=\"What I wrote back in 2013 to remind myself of what matters as we develop Know Your Team&#039;s own organizational culture. 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