{"id":1654,"date":"2019-01-28T20:55:25","date_gmt":"2019-01-28T20:55:25","guid":{"rendered":"https:\/\/knowyourteam.com\/blog\/?post_type=podcast&#038;p=1654"},"modified":"2025-04-21T15:02:05","modified_gmt":"2025-04-21T22:02:05","slug":"episode-29-interview-with-desiree-vargas-wrigley-founder-ceo-of-pearachute","status":"publish","type":"podcast","link":"https:\/\/canopy.is\/blog\/podcast\/episode-29-interview-with-desiree-vargas-wrigley-founder-ceo-of-pearachute\/","title":{"rendered":"Episode 29: Interview with Desiree Vargas Wrigley, Founder + CEO of Pearachute"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe width=\"1400\" height=\"788\" src=\"https:\/\/www.youtube.com\/embed\/Z-n1lRfF_is?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-a-second-time-founder-who-scaled-a-business-to-5mm-annual-revenue-and-appeared-on-sharktank-getting-an-offer-from-mark-cuban-no-less-desiree-shares-her-greatest-challenges-as-a-leader\">A second-time founder who scaled a business to $5MM+ annual revenue and appeared on SharkTank (getting an offer from Mark Cuban, no less), Desiree shares her greatest challenges as a leader.<\/h4>\n\n\n\n<p><em>Every two weeks as part of&nbsp;<\/em><a rel=\"noreferrer noopener\" href=\"http:\/\/theheartbeat.news\/\" target=\"_blank\"><em>The <\/em><\/a><em><a rel=\"noreferrer noopener\" aria-label=\"Heartbeat (opens in a new tab)\" href=\"https:\/\/knowyourteam.com\/blog\/podcast\" target=\"_blank\">Heartbeat<\/a>&nbsp;, I asks one question to a founder, CEO, or business owner I respect. This week, I interviewed&nbsp;<\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/DesireeChicago\" target=\"_blank\"><em>Desiree Vargas Wrigley<\/em><\/a><em>, Founder + CEO of&nbsp;<\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/www.pearachutekids.com\/\" target=\"_blank\"><em>Pearachute<\/em><\/a><em>. Watch &amp; read what she has to say here\u2026<\/em><\/p>\n\n\n\n<p><a href=\"http:\/\/twitter.com\/desireechicago\">Desiree Vargas Wrigley<\/a>&nbsp;is the founder + CEO of&nbsp;<a href=\"https:\/\/www.pearachutekids.com\/\"><g class=\"gr_ gr_5 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace\" id=\"5\" data-gr-id=\"5\"><g class=\"gr_ gr_5 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace\" id=\"5\" data-gr-id=\"5\"><g class=\"gr_ gr_5 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace\" id=\"5\" data-gr-id=\"5\">Pearachute<\/g><\/g><\/g><\/a>, a company that helps parents and their children drop into the best kids\u2019 classes in town. Desiree most recently appeared on Shark Tank (getting an offer from Mark Cuban, along the way), and in her previous business as the CEO, scaled the company to $5MM+ annual revenue from scratch. In our interview, we talk about the complexities of the founder identity, hiring, growth, and more.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong>Claire<\/strong>: Hi everyone. I\u2019m\u00a0<a href=\"http:\/\/twitter.com\/clairejlew\" target=\"_blank\" rel=\"noreferrer noopener\">Claire Lew<\/a>, and I\u2019m the CEO of <a href=\"https:\/\/canopy.is\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=heartbeat-podcast\">Canopy<\/a> (formerly Know Your Team\/Know Your Company). Today, I am honored to have someone who I admire, a good friend of mine. I have\u00a0<a href=\"https:\/\/twitter.com\/DesireeChicago\" target=\"_blank\" rel=\"noreferrer noopener\">Desiree Vargas Wrigley<\/a>, who is the founder and CEO of\u00a0<a href=\"https:\/\/www.pearachutekids.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pearachute<\/a>, which is this amazing platform that helps anyone who has kids drop into any class that they want. I think it\u2019s yet a brilliant idea and she\u2019s really built and grown the company. Before that, was the founder and CEO of GiveForward.<\/p>\n\n\n\n<p>Something really cool that Desiree was also telling me about was they\u2019re actually now offering Pearachute as a great work park. So something you can actually give your parents who are parents to help them, yeah, just really engage and feel connected with their kids. So anyhow, Desiree, it is so amazing to have you here and to be able to ask you this one question about leadership.<\/p>\n\n\n\n<p><strong>Desiree<\/strong>: Thank you for having me, I\u2019m excited to see you.<\/p>\n\n\n\n<p><strong>Claire<\/strong>: Thanks. Okay, so you don\u2019t know the question in advance, so brace yourself. Here\u2019s what I\u2019d like to ask and here is what I\u2019ve been asking CEOs and founders who I respect, which is: What\u2019s one thing or it can be several things, you wish you would have learned earlier as a leader?<\/p>\n\n\n\n<p><strong>Desiree<\/strong>: That is a big question. Early on someone gave me this advice but I didn\u2019t know actually how to internalize it until later. So I\u2019m going to start with&nbsp;\u2026 I\u2019m going to make it a two-part.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>But the first one was that don\u2019t beat yourself up too much when things go wrong, but also don\u2019t take too much credit when things are going right. Because a lot of times there are things that are happening as a leader and as a company that are out of your\u00a0control.<\/p>\n<\/blockquote>\n\n\n\n<p>As much as you want to believe that you are driving everything, external forces really do have an impact and great hires of course make up&nbsp;\u2026 as terrible hires sometimes make an impact. At the end of the day, like yes, you are the one holding the bag as CEO, but it\u2019s never all your fault or all your credit. It probably sounds obvious, but I think in the early days I really thought if I work harder or if I think smarter I\u2019ll be able to solve this problem all the time. Sometimes there are really just outside factors and you have to learn how to navigate them and kind of remove ego from the scenario to be able to just really perform.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.knowyourteam.com\/wp-content\/uploads\/2018\/12\/e9534-181ozrbx67wuuqq6wzdjh2a.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>That\u2019s one, and then&nbsp;\u2026 Two, figuring out what kind of leader I wanted to be. I think a first founder, a mistake that a lot of us have which is tied to my first part of the answer is that you are so closely identified with the business that you\u2019re creating because it came out of your brain. It\u2019s literally like your brain child and you are convincing people to come and work on it with you, and convincing people to invest in it. It is so closely tied to how you feel about yourself. So the ups and downs can be&nbsp;\u2026 You know, have a really big impact I think on your mental state but also on your quality of leadership.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The more you can remove your sense of self-worth from the performance of your business, the better your business and your leadership will\u00a0be.<\/p>\n<\/blockquote>\n\n\n\n<p>You\u2019re able to see more clearly kind of where your baby is ugly or why certain things aren\u2019t working. So just kind of having that level of knowledge and reflection, being able to separate yourself. One other thing that allows you to do well as leader is that when people underperform, it\u2019s not that they are kind of violating this promise to your baby, but it is instead an opportunity to coach them and help them grow into a better version of themselves. All for the kind of same North Star as opposed to taking care of this child that you are giving them access to.<\/p>\n\n\n\n<p><strong>Claire<\/strong>: Absolutely.<\/p>\n\n\n\n<p><strong>Desiree<\/strong>: Yeah.<\/p>\n\n\n\n<p><strong>Claire<\/strong>: Wow. No, I can completely relate to that answer, having now sort of my third company and I think it is a hard lesson to learn Desiree. I think this idea that you separate your identity from the business. I mean, how do you do that, first of all, and second of all&nbsp;\u2026 Or maybe I should actually ask the second part first. When did you learn that? Like did something happen? Whether it was when you were starting and running GiveForward, whether it was when you were starting GiveForward, whether it was when you were starting and running Pearachute, where you realized, \u201cHuh, I think I\u2019m equating my sense of self too closely to the business and it\u2019s actually having negative effects.\u201d?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.knowyourteam.com\/wp-content\/uploads\/2018\/12\/bf08e-1vzxlzizskmfyjymp_d-nsw.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>Desiree<\/strong>: Yeah. For me, it was a series of things that helped me fully, fully realize the separation. You know, bringing in a co-founder early on meant that I had to of course share the vision with someone else. But I think if I\u2019m being honest with myself, it still always felt like mine and I was letting him in. Which is not a great way. We\u2019re still good friends and we overcame I think the challenge in our partnership. But if I\u2019m being really kind of just honest about how I treated things in the beginning, I think as you bring in senior team members, starts ruling some of your ownership over that control.<\/p>\n\n\n\n<p>So in a way you kind of give up a little bit of that identification, tiny bits at a time. But truthfully for me, when I decided to step away as CEO and bring a new CEO. It\u2019s not honestly something I would recommend to most people, it\u2019s a very challenging way to do that, to separate yourself. A much healthier way is through coaching and through maybe therapy, reading, I don\u2019t know, a combination of things.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>I ended up working with an executive coach for a while who like helped me make a lot of progress and understand kind of my role within the vision, as opposed to being the creator of the\u00a0vision.<\/p>\n<\/blockquote>\n\n\n\n<p>So I don\u2019t recommend getting a new CEO as a way to do it, I think there\u2019re other ways. But sometimes it does take something daring like that to force yourself and then there is a grieving process, no matter how you do it. Because you are separating a piece of yourself and it\u2019s not a divorce in any way, shape, or form, but it is retraining your brain to think about yourself and your value differently than you did before. It\u2019s so liberating.<\/p>\n\n\n\n<p>Honestly, this time around with Pearachute, I get to look at Pearachute as something that is on its own. I actually think truthfully being a mother has helped me do this that much more because I have two boys that I\u2019ve birthed and then a step-daughter also.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>My role as a parent is not to dictate who they become, right? But to help put them on this journey for success and to give them the foundation and the resources that they need to be their best selves. That\u2019s true about a business\u00a0too.<\/p>\n<\/blockquote>\n\n\n\n<p>So you know, the analogy does continue, but one that is less emotionally aggressive I think, which is: If you treat your company as this being that has his own life, and its own identity, and its own brand \u2013 you create the resources and the support system around. It\u2019s just such a much more relaxing place to live and you still want them to do well. You still need them to get into college, you still need all those things to happen but you\u2019re not&nbsp;\u2026 It\u2019s not the same as your own personal value.<\/p>\n\n\n\n<p><strong>Claire<\/strong>: Absolutely. What then are you doing differently with Pearachute in this approach? Is it a mindset, is it in conversations you\u2019re having with your senior leadership team, has it affected your hiring? Like curious, given that you\u2019ve learned, \u201cOkay, I can\u2019t be as emotionally aggressive.\u201d what are you doing differently then with Pearachute to sort of set those boundaries?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.knowyourteam.com\/wp-content\/uploads\/2018\/12\/80816-1nqroyeru0m5kgnxab8gw3q.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>Desiree<\/strong>: Yeah, I\u2019m doing so many things differently. Definitely hiring.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>I hire a lot more for the individual athlete\u00a0role.<\/p>\n<\/blockquote>\n\n\n\n<p>I think if I\u2019m being honest with myself, before, I hired good people that I thought would be good at the job, but this time I\u2019m looking for efficiency, and a lot of creativity, and a strong level of autonomy. Because this time around I just have so much more trust and I sometimes feel sorry for some of my earlier team members because I just didn\u2019t know how to trust them with the vision.<\/p>\n\n\n\n<p>This time around I have that clear understanding. So people can achieve so much more obviously when you are willing to kind of give them that freedom to explore and make mistakes.<\/p>\n\n\n\n<p>Of course, they fail and recover from those failures, and wow you, right? So creating room for that within my team is really important to me. Because of that, I often think we get more done with our eight or nine people than we did with our 40 that we had before. Just because people are able to be really, really focused.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>I am so much better at clearing a path towards creating time blocks for people and making sure that they have enough time to do their work. Where in the past I think we really jammed meetings because there needed to be a lot of communication.<\/p>\n<\/blockquote>\n\n\n\n<p>I think if you\u2019re transparent and constantly doing a great job of reinforcing vision and the kind of ways you\u2019d attack toward that end goal. That you don\u2019t need to do as much real-time collaboration because people have a clear idea of where we\u2019re all headed. It\u2019s more about checking in with each other and confirming priorities, and then kind of getting back to work.<\/p>\n\n\n\n<p><strong>Claire<\/strong>: Absolutely. Yeah, and I mean, I think there\u2019re so many CEOs and founders who I talk with who struggle with this, right? Like you start a company, you\u2019ve been kind of killing yourself over it and now someone else is going to start to do your job. So being able to sort of release that and just be a lot more hands-off. It takes a certain amount of discipline but it sounds like that\u2019s really paid off and been the difference for you, between the two companies. Yeah, that\u2019s amazing.<\/p>\n\n\n\n<p><strong>Desiree<\/strong>: For sure and I\u2019m actually very practical with my team too. A lot of their roles right now are a jack of all trades, wearing many hats.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>So I remind that our job is to build this company to be big enough that you kind of earn the right to either hire your boss or hire the person to take everything off of your plate that you don\u2019t love or aren\u2019t the best\u00a0at.<\/p>\n<\/blockquote>\n\n\n\n<p>That really, like that is the sign that we have gotten there, is being able to also then relinquish some of the things. Sometimes it\u2019s things that you do love that you have to relinquish. But I think if you\u2019ve got into the culture, it creates less kind of territorial-ism and more of a willingness to like let peoples\u2019 skills flow into the places that we need them the most. As opposed to like this is my silo, that\u2019s your silo.<\/p>\n\n\n\n<p><strong>Claire<\/strong>: Absolutely.<\/p>\n\n\n\n<p><strong>Desiree<\/strong>: Which is something also that we did not as well in the first startup.<\/p>\n\n\n\n<p><strong>Claire<\/strong>: Totally. I mean, what you\u2019re describing Desiree is the struggle that has come up so often in these conversations, which is a struggle with ego and a struggle with&nbsp;\u2026 again, like almost a sort of possessiveness. Which is very related to the very first thing you said, which was kind of the first answer you gave around what you felt like your biggest lesson was. Which is that it can be very easy to feel like when things are going really well, it\u2019s all you, and then when things bad, it\u2019s all you.<\/p>\n\n\n\n<p>So tell me a little bit more about that founder mentality or&nbsp;\u2026 You know, I don\u2019t know if you want to call it a syndrome, I don\u2019t know if you want to call it sort of a blind spot, right? But why do we get stuck thinking that when things are really good, it\u2019s all us, and things are really bad, it\u2019s all us, and what are the dangers of that? Like how has that affected your journey as an entrepreneur?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.knowyourteam.com\/wp-content\/uploads\/2018\/12\/45346-1sbmis5zrnos3nv3d49o8ga.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>Desiree<\/strong>: Yeah. So a very specific example of this for GiveForward was&nbsp;\u2026 So we were a crowdfunding company, coming of age when Facebook was coming of age. We launched before Kickstarter but Kickstarter\u2019s massive rise definitely helped elevate all of crowdfunding, right? So we falsely believed that because we were investing in SEO and paid search, and we had this great channel for distribution through Facebook, that the growth that we were seeing was entirely of our own doing. That we were figuring it out, we had the secret together.<\/p>\n\n\n\n<p>Then it took the Facebook algorithm change to knock us down really big. We didn\u2019t realized that we were growing on top of the growth of other giants, and that while we had been intentional in how we spent, we didn\u2019t perfectly know how to find our customers. Our customers are very hard to find. The best friend of someone with cancer is a hard target, absolutely. But this time around, I have a better understanding of what kind of external factors can be contributing to growth.<\/p>\n\n\n\n<p>At the same time, I\u2019m more much laser focused on what are the measurable things that I can do within kind of our economics to create efficiency there. So that I can predictably know that when I put $50,000 into marketing, I\u2019m going to get X numbers of customers out. So I think that comes with experience just in general and success. So now our user growth feels much more earned because I had that other thing to reflect on. But I\u2019m also very aware that I am now sitting in a company that is targeting mostly millennial parents and only 20% of them have started having children. So there\u2019s this massive group, that\u2019s 80%, that is about to have children.<\/p>\n\n\n\n<p>I will assume that our growth and rise to power will be because of what\u2019s happening within these external forces. You know, paying attention to both I think helps to remember that like it\u2019s not&nbsp;\u2026 Everything that you\u2019re doing is not perfect and something that works now obviously might not work again in a year. But it\u2019s when you\u2019re in the middle of crazy growth, it\u2019s hard not to pat yourself on the back and say, \u201cLook how amazing we are. We\u2019ve done all these things right.\u201d The truth is, a lot of it is about timing.<\/p>\n\n\n\n<p><strong>Claire<\/strong>: Yes. I think that advice is worth its weight in gold. Because I don\u2019t think you learn it until you get burned by that situation and you realize, \u201cHuh, I think we made a lot of assumptions.\u201d I guess, what advice do you have for founders and CEOs to be rigorous about not assuming that it\u2019s all you? It sounds like from your perspective, the analytics, the level at detail that you\u2019re looking at, like you were saying the metrics are really key. But is there something also you\u2019ve embedded in your team, are there sort of systems you place in Pearachute? Curious just about advice you would give to other founders to do that well?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.knowyourteam.com\/wp-content\/uploads\/2018\/12\/8dac2-1lsdtgledm2emz1gkcbs71q.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>Desiree<\/strong>: Yeah. It\u2019s so tempting, right? To find this path that works and double down. So yeah, that is an element, of course, with any level of growth. But for me, I am very aggressive with my team about diversifying acquisition. That paid search is great, or any kind of paid ads are great, until the cost of acquisition gets so high that you have a ceiling and you can no longer spend to affordably acquire your customers depending on your LTV.<\/p>\n\n\n\n<p>So we have been conscious of the pieces of acquisition and since the very beginning knowing that, of course, there\u2019s a viral component to the business, there\u2019s also a direct, which is a little bit harder to manage or influence. We need to be working kind of equally on all parts, because at the end of the day, full reliance on one channel has very high risk of creating really expensive customer acquisition down the road.<\/p>\n\n\n\n<p><strong>Claire<\/strong>: Absolutely.<\/p>\n\n\n\n<p><strong>Desiree<\/strong>: So I would say just constantly diversifying, yeah.<\/p>\n\n\n\n<p><strong>Claire<\/strong>: Again, I think everyone who is watching this will be taking notes and writing that down. Desiree, thank you so much for sharing.<\/p>\n\n\n\n<p>I\u2019ve been learning a lot just listening to you. Like I said, you\u2019re someone who I\u2019ve always really, really enjoyed hearing about your experience in building and growing companies. So thank you so much. I know everyone who is watching has really appreciated your thoughts too. Thanks.<\/p>\n\n\n\n<p><strong>Desiree<\/strong>: Thank you for having me.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.knowyourteam.com\/wp-content\/uploads\/2018\/12\/fe79f-1ajqz9ppmbzoex84crzk8_w.png\" alt=\"\"\/><\/figure>\n\n\n\n<div class=\"newsletter-post-form-container\">\n  <h3>Never miss a post \u2013&nbsp;get our latest leadership insights, as they&#8217;re released&#8230;<\/h3>\n\n<iframe src=\"https:\/\/newsletter.canopy.is\/embed\" width=\"850\" height=\"150\" style=\"border:1px solid #EEE; background:white;\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n<\/div>\n<br\/>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/knowyourteam.com\/?utm_source=blog&amp;utm_medium=banner&amp;utm_content=footer\"><img decoding=\"async\" width=\"2516\" height=\"944\" src=\"https:\/\/knowyourteam.com\/blog\/wp-content\/uploads\/2023\/02\/CleanShot-2023-02-09-at-19.36.32@2x.png\" alt=\"\" class=\"wp-image-7971\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A second-time founder who scaled a business to $5MM+ annual revenue and appeared on SharkTank (getting an offer from Mark Cuban, no less), Desiree shares her greatest challenges as a leader. Every two weeks as part of&nbsp;The Heartbeat&nbsp;, I asks one question to a founder, CEO, or business owner I respect. This week, I interviewed&nbsp;Desiree&hellip; <\/p>\n<p><a class=\"moretag\" href=\"https:\/\/canopy.is\/blog\/podcast\/episode-29-interview-with-desiree-vargas-wrigley-founder-ceo-of-pearachute\/\">Read the full article<\/a><\/p>\n","protected":false},"author":2,"featured_media":35,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"episode_type":"audio","audio_file":"https:\/\/chtbl.com\/track\/D44D5\/https:\/\/knowyourteam.com\/blog\/wp-content\/uploads\/2019\/01\/desiree-vargas-wrigley.mp3","cover_image":"","cover_image_id":"","duration":"15:55","filesize":"14.58M","date_recorded":"20-11-2018","explicit":"","block":"","itunes_episode_number":"29","itunes_title":"Interview with Desiree Vargas Wrigley, Founder + CEO of Pearachute","itunes_season_number":"","itunes_episode_type":"full","filesize_raw":"15283094"},"tags":[],"series":[3529],"episode_featured_image":"https:\/\/canopy.is\/blog\/wp-content\/uploads\/2018\/12\/e9534-181ozrbx67wuuqq6wzdjh2a.png","episode_player_image":"https:\/\/canopy.is\/blog\/wp-content\/plugins\/seriously-simple-podcasting\/assets\/images\/no-album-art.png","download_link":"https:\/\/canopy.is\/blog\/podcast-download\/1654\/episode-29-interview-with-desiree-vargas-wrigley-founder-ceo-of-pearachute.mp3","player_link":"https:\/\/canopy.is\/blog\/podcast-player\/1654\/episode-29-interview-with-desiree-vargas-wrigley-founder-ceo-of-pearachute.mp3","audio_player":"<!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-1654-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/canopy.is\/blog\/podcast-player\/1654\/episode-29-interview-with-desiree-vargas-wrigley-founder-ceo-of-pearachute.mp3?_=1\" \/><a href=\"https:\/\/canopy.is\/blog\/podcast-player\/1654\/episode-29-interview-with-desiree-vargas-wrigley-founder-ceo-of-pearachute.mp3\">https:\/\/canopy.is\/blog\/podcast-player\/1654\/episode-29-interview-with-desiree-vargas-wrigley-founder-ceo-of-pearachute.mp3<\/a><\/audio>","episode_data":{"playerMode":"dark","subscribeUrls":[],"rssFeedUrl":"https:\/\/canopy.is\/blog\/feed\/podcast\/the-heartbeat","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"MUprkt00Z8\"><a href=\"https:\/\/canopy.is\/blog\/podcast\/episode-29-interview-with-desiree-vargas-wrigley-founder-ceo-of-pearachute\/\">Episode 29: Interview with Desiree Vargas Wrigley, Founder + CEO of Pearachute<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/canopy.is\/blog\/podcast\/episode-29-interview-with-desiree-vargas-wrigley-founder-ceo-of-pearachute\/embed\/#?secret=MUprkt00Z8\" width=\"500\" height=\"350\" title=\"&#8220;Episode 29: Interview with Desiree Vargas Wrigley, Founder + CEO of Pearachute&#8221; &#8212; Canopy | Blog\" data-secret=\"MUprkt00Z8\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! 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